Communicating warmth, understanding and care

Stepworks has worked closely with the Hong Kong Cancer Fund on numerous initiatives over the years. Together we created a distinctive identity for CancerFund’s main brand and sub-brands.

Stationery templates and brand guidelines helped the CancerFund team continue to manage its brand long after its conception.

CancerFund has also engaged audiences with a host of awareness and fundraising campaigns. One campaign accumulated steady year-on-year growth of brand awareness during the two years of its rollout. The creative theme of this campaign playfully piggybacked off Hongkongers’ habits in how they carefully chose fruit, to encourage women to build a habit of regularly checking their breasts.