Hatching a successful tactical campaign

Business objectivesAlign brand with biz strategy, Build awareness, Shape perceptions

Direct response campaign surpasses business objectives

Cyberport is a government funded creative digital community that nurtures digital industry startups and entrepreneurs.

The organisation sought to recruit participants to various programmes and build brand awareness among a wider audience.

To achieve this, Stepworks devised the creative for a multi-channel direct response campaign. The campaign also aimed to achieve a key awareness metric as reported by a third party independent survey.

Value created

Enhanced brand recognition – Following the campaign, Cyberport reported they outperformed their key metrics for brand awareness and response.

Increased audience – The initiative brought new interest to Cyberport’s initiatives.

Raised team morale – The Cyberport team were excited and pleased that the campaign got a lot of positive feedback and received a merit award at an industry competition.

The campaign ran in a variety of channels including outdoor, print and digital

The carefully planned customer journey moved audiences from awareness to digital signup


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