World class branding to support world class products

Business objectivesAttract and retain talent, Build awareness, Increase sales
Product & packaging

The power of simplicity

Determined to project its reputation for innovation and world-class products, Eyedeal recognised that a simple approach to brand identity would be the most effective.


An opportunity to showcase quality

Located in Shaanxi, China, Xi‘an Eyedeal Medical Technology is a business dedicated to developing world class ophthalmic products. 

Committed to contributing to visual health, it focuses on developing advanced intraocular lenses to treat cataracts. The company’s leaders sought a quality brand identity to express their dedication to excellence.

The bold logo resembles the shape of a pupil


Key stakeholders in close collaboration

The Stepworks team introduced the Eyedeal team to its methodology, and guided them through the project scoping and brand building process. 

The brand development began with a research and advisory phase that informed strategy development and key messages. 

The brand strategy in turn enabled designers and developers to produce a full suite of deliverables that would give the Eyedeal brand its best start in the global market.


The vision-focused business gets a visionary brand

The project objectives included building awareness, shaping perceptions, and supporting talent recruitment and culture building.

In addition to a stylish, modern logo and brand identity, the team produced a comprehensive website, advertising campaign and collateral materials for exhibitions and presentations. The website included an online toric IOL calculator to support its ophthalmologist customers. 

The Eyedeal team appreciated the value created through the collaboration and went on to partner with Stepworks on other projects.

The branding solution included a bold orange colour and a simple and easy to apply design language

Custom-designed infographics explain to website visitors the science behind the products

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