[email protected]
+852 3678 8700
Or use our enquiry form
702, LKF 29
29 Wyndham Street
Central, Hong Kong
Matilda International Hospital wanted to increase awareness of its orthopaedic services, and generate enquiry.
Typically, regional healthcare institutions take an information-heavy approach to a campaign like this, depicting surgeons and facilities.
Stepworks and the Matilda team developed a highly focused campaign that directly spoke to active people with joint pain. The aim was to attract attention, increase enquiry and reinforce Matilda’s positioning as a healthcare leader.
Positive response – The success of the first campaign led to a sequel.
Strengthened perceptions – The campaign reinforced Matilda’s leadership position, with other healthcare institutions following in their footsteps.
[email protected]
+852 3678 8700
Or use our enquiry form
702, LKF 29
29 Wyndham Street
Central, Hong Kong