Branding
Identity
Logo
Systems Communications

A sensitive institutional branding assignment

The Judiciary of the Hong Kong Special Administrative Region of the People’s Republic of China is responsible for the administration of justice in the city. It is constitutionally independent of the executive Government and the Legislature.

The Judiciary assigned Stepworks to assist them with developing a new logo and brand identity system.

The institution launched the initiative with the belief that the Judiciary logo will help members of the public to distinguish the Judiciary from the executive arm of the Government. This distinction underlines the independence of the Judiciary.

judiciary-rebrand-building — The logo can be applied in very high resolution that highlights details of the building

Value created

Successful outcome – After exploring many options, the carefully managed project culminated in a new logo for the Judiciary.

Wide acceptance – Displayed in every courtroom and point of public interaction, the logo is widely recognised as a symbol of justice.

The Judiciary logo is based on an elevation drawing of the Court of Final Appeal

judiciary-rebrand-exterior-building — The exterior of the court building at 8 Jackson Road is a declared monument in Hong Kong

“The logo in blue displays solemnity and dignity, representing the Judiciary’s core value of administering open and impartial justice.”

From the logo launch press release
Judiciary of the Hong Kong Special Administrative Region of the People’s Republic of China

Branding Communications
Corporate

Representing justice with consistency

Just as a society benefits from laws and guidance, so does a brand.

The Hong Kong Judiciary’s new logo was launched with a set of guidelines mandating its use, and describing in detail how it must be applied.

The Judiciary logo depicts the Court of Final Appeal. The building is a fine symbol. Its neo-classical architecture, Ionic columns and dome speak of stability and strength. The historic facade conveys the majesty of the law and reflects the Judiciary’s common law heritage.

The equal weight of the Chinese and English logotypes, a dignified blue colour and the classic serif typeface represent in good faith the traditions of an impartial, independent and steadfast institution.

Value created

Clear guidelines – Government designers and contractors are able to easily apply the logo at every relevant location

Professional image – The Judiciary’s corporate approach to the design project reflects the institution’s commitment to process and attention to detail.