The LS50 Wireless stereo bookshelf system from legendary British hifi maker KEF is genuinely revolutionary.
Thanks to processor advances, KEF engineers were able to develop an all-in-one system with sufficient computer power to prevent the slight distortion that affects all but high-end audiophile equipment.
The result of this breakthrough was exceptionally clear sound quality and power from a small system costing far less than typical audiophile setups.
Stepworks created a distinctive look to launch this authentic innovation to launch in a crowded market. It featured a mesmerising close-up of a breaking wave, shot at high speed to convey power with finesse.
Empirical approach – The consumer-facing campaign benefited from a research phase that aimed to identify the most appropriate messaging.
High impact – The high impact visual developed for the campaign captured the idea of power and finesse, presented with the confidence of a true innovator.
Compelling video – Over 101,000 hits on Youtube alone helped develop interest in the new product.
Wide applause – The KEF LS50 Wireless went on to receive stellar unsolicited reviews and awards from influencers and audio publications.