Despite the inroads of robotics, modern manufacturing is still largely dependent on human-powered assembly lines.
Traditional assembly line measurement systems are limited. So maximising the efficiency of human teams has historically been an art as well as science.
That’s all changed now. The PowerArena AI assembly line solution soon pays for itself by identifying ways of raising productivity – even in lines long considered optimised.
Already proven in other AI applications, PowerArena engaged Stepworks to upgrade the brand as an assembly line solution.
Distinctive focus – The key message Human Performance AI Enhanced with assembly line imagery instantly communicates the essence of the solution.
Memorable design – Presented in eye-catching colours, the branding features distinctive shapes and movement commonly associated with machine learning.
Clarity in messaging – Busy global factory owners and engineers are the audience for this complex solution. Simple, direct copywriting clearly explains its benefits.
Branding and website design specialist Stepworks upgraded the online presence PowerArena to align its changed brand and business strategy.
The Hong Kong branding agency wrote and developed the website.
The website navigation and content is designed to quickly explain the offering to every visitor. It aims to convey the benefits and advantages of the solution, and make it easy for the visitor to enquire further.
Powerful online presence – Stepworks combined best practice UI and UX with contemporary design and smart coding to deliver a fast, compelling online visitor experience via multiple devices.
Easy updating – The PowerArena team can quickly update the content via the website’s easy-to-use content management system.
Effective business support – Its modern, sector-specific website positions PowerArena as a tech-aware business that emphasises quality. This reflects well on every aspect of its operations.