Unique Silicon Valley VC connects to change

Business objectivesBrand management, Expansion, Shape perceptions
Translink Capital
Messaging framework
Key messaging Digital

Rebrand aligns VC firm’s business and brand

Hot startups can pick and choose their venture capital partners. Silicon Valley VCs that can offer more than funding are better positioned to attract them.

Translink Capital was launched in 2007. Its founders are from traditional rivals China, Japan, Korea and Taiwan. They each retain deep ties to Silicon Valley, and their home nations. This has enabled them to build a unique firm that offers startup founders strategic access to multinational sales networks and deep sector expertise.

After successfully closing several funds, Translink decided to work with Stepworks to refresh its brand before kicking off an expansion initiative.

Value created

Powerful story – The new brand direction highlights Translink’s uncommonly powerful connections and its track record of ongoing cross-border collaboration.

Greater credibility – Attuned to digital trends, startup founders are more likely to engage with Translink’s upgraded contemporary website and corporate identity. 

Foundation for growth – The project articulated and strengthened Translink’s positioning. The team now has more tools to develop their brand going forward.

Translink Capital logo before and after
The new logo features a conjoined i illustrating their Uncommonly powerful connections
Images of Stepworks created brand identity guidelines for Translink
Photo of Translink name card design by Stepworks
Photo of graphs for Translink using new Stepworks created brand identity
On-brand charts and diagrams formed part of a PowerPoint template
Branding Digital
API integration 
Content creation
SEO strategy 
UX and UI
Web development

Reaching the world’s most sophisticated digital audience

Hot US startup founders are some of the planet’s most digital savvy people. Translink’s simple, direct website is designed to primarily appeal to this audience.

The website respects visitors’ time with message clarity and no unnecessary images. The clear, helpful navigation includes case study filters and animated infographics that enhance the storytelling.

Stepworks coded the website for easy updating and to facilitate visitor response. 

Value created

Strong online presence – The Translink website upgrade gave the firm an effective presence on mobile and desktop via every popular browser.

Robust digital design – Stepworks’ digital team applied best practice coding and design to ensure fast website loading worldwide.

Ready for growth – The website is designed to facilitate the company’s future expansion. 

“It was refreshing to work with a branding and web design team that really paid attention to our needs. They responded with smart solutions and clear directions that helped our decision making. I would recommend them to any business looking for a better way to express their value and values.”

Brian Tomogane, Principal
Translink Capital

The website delivers a consistent user experience on desktop and mobile

Concept for new Translink website home page design by Stepworks
Concept for Misfit about us page design with new Translink brand identity by Stepworks
Concept of team bio page using new Translink brand identity by Stepworks

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