HK branding agency launches B2B website for global commercial laundry leader

1 November 2016

US-headquartered Alliance Laundry Systems is the world leader in commercial laundry. The company’s range of services, solutions and innovations create laundry success for customers worldwide. In addition to manufacturing in USA, China and Europe, the group and its 1,200 international partners distributes and markets Alliance brands all over the world.

Hong Kong branding agency Stepworks supports Alliance teams with a range of brand-building services. To support Alliance’s sales and marketing initiatives in China, Stepworks worked closely with the company to launch a Chinese-language website for the group.
Multi-brand strategy
The objective of the website is to introduce Alliance’s main brands, which include Speed Queen, UniMac, Primus, Huebsch, IPSO and Deli. Developed according to current digital best practises, the site summarises the company’s presence in Greater China and is the foundation for the development of a comprehensive online support centre for the nation.

An English-language edition of the site provides Alliance stakeholders with insights into the group’s activities in China. The website offers a window on the exciting new directions Alliance Laundry Systems is taking commercial laundry in China.

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