Since 2007 Translink Capital has connected US-based startups to Asian multinationals. In addition to funding, Translink brings the founders hands-on expertise and access to companies like LG, JAL, Hyundai, Sompo and many more.

In 2020 Translink recruited Stepworks to join a brand building initiative to crystallise its messages and refresh its corporate identity. 

A B2B brand that knows no borders

The brand development team first identified what makes Translink unique. Translink’s founders have backgrounds from traditional rivals China, Japan, Korea and Taiwan. Their ability to create genuine ongoing success across borders and cultures became a focal point of the messages.

Uncommonly powerful connections

The Translink/Stepworks team worked together over several months on the project. The outcome was a new positioning phrase, logo and corporate identity, key messages, a new website and new presentation deck. The Stepworks team designed the website and coded the front end and content management system.

Translink is entering a new phase of growth. Leaning into it with clear, relevant brand messages and a fresh contemporary brand identity helps new stakeholders understand their distinctive value. And signals to all that this is a firm that knows where it’s going and how it will get there. 

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