Emerging market financial products specialist Mirae Asset asked Stepworks to help with a multi-channel marketing campaign for the Hong Kong debut of their Tiger Kospi 200 Exchange Traded Fund (ETF).

An eye-catching tiger visual was developed to reinforce recall of the fund's name. The tiger carries a drumstick and approaches a Korean style drum. The tiger expresses various advantages of ETFs, which are traded like a stock, and enable investors to move quickly and pounce on opportunity.

The campaign ran in press and digital channels.

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