It can be a confusing experience to visit a website that bears little resemblance to how an organisation presents itself in the physical world. This is often the result of insufficient attention to documenting a brand with clear guidelines.

Stepworks, the Hong Kong-based brand building firm and web design specialist, today posted an article to throw some light on brand guidelines.

Protecting your brand building investment aims to inform leaders of organisations, who may be unfamiliar with the nuts and bolts of branding.

The story explores the concept of quality, why it matters, and the risks of a poorly defined brand. Also discussed are how to decide the scope of a brand’s guidelines, who needs them and how they should be managed.

The article, Protecting your brand building investment, can be read here.

 

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