Website Brief Engine

A clear website brief helps the team building your website understand what you need for success.

The Website Brief Engine makes it easier to get one.

Basic info

Website background, objectives and deliverables

New website or rebuild?

Do you already have a tentative scope for this project
For example a creative brief, functional specifications, site map, etc.

(accepts .doc, .docx, .pdf, .pages)

The information you provide will be treated as confidential.

Benchmarking – Please provide examples of reference websites that are relevant to your project

What are the key objectives of this website project? (You can select more than one)

Introduce a new brand or business initiative
Manage organisational change or digital transformation
Increase brand awareness
Enhance brand image
Attract potential customers
Attract potential investors
Facilitate the customer journey
Facilitate customer service and support
Publish news about our offering
Inform team, attract new talent, employee branding


Have you secured an appropriate domain or domains (eg.

Audiences – who must this website influence?

B2B customers
B2C customers
Existing team members
Potential employees
Partners and suppliers
News reporters and media producers
Regulators and government
Investors / potential investors

Please list any other possible audiences

What visitor behaviour do you want to encourage?

Join mailing list
Buy products
Make an enquiry / engage with customer management system (CRM)
Join as a member
Book a reservation
Access customer self-support
Download PDF files, forms, templates or tools for self-service
Complete and submit online forms (share data)
Submit files (resumes, reference materials etc)
Comment, review, rate or join discussions
Confirm ID or other compliance requirements
Click through to another resource such as social media or ecommerce site, etc

Please list any other required visitor actions

Where are your audiences located?

Type and press enter to add regions not included in the options

Please list any other possible audience location (separate with comma)

Do you have any audience data or analytics?

Which languages will your website need?

Please list any other languages (separate with comma)

Do you need to migrate current website content or data to the new website?

What are your website content creation requirements?

Choose as many as you need

What is your tentative ballpark budget range?

Website functions, services and applications

Website functions and applications

Content management system (CMS)

Select the CMS functions you require

Will you need ongoing website maintenance support?

Every website is a dynamic resource that requires regular attention for optimum performance and effectiveness

Technical considerations

What browsers does your organisation use?

Do you need website hosting?

Do you have a server preference?

Do you have coding preferences?

Development language


Challenges and opportunities

ESG is increasingly important. These third party services offer opportunities to contribute to your ESG initiatives


What do you think of our Website Brief Engine?

Thank you for your feedback!